Marketing Management
Practical Marketing Skills for Business Growth
Learn how businesses attract customers, build brands, and create marketing strategies that drive growth.
✔ Internationally Accredited ✔ Flexible Online Learning ✔ Business-Focused Skills ✔ Certificate Upon Completion
Why Study Marketing Management?
Successful organisations understand how to identify customer needs, build strong brands, and create value through effective marketing strategies.
This course introduces learners to modern marketing principles including branding, market research, customer behaviour, segmentation, targeting, pricing, and strategic marketing planning.
You will gain practical knowledge that supports business growth, customer engagement, and strategic decision-making.
Who Is This Course For?
This course is ideal for:
• Entrepreneurs and business owners
• Marketing assistants and coordinators
• Professionals involved in sales and customer engagement
• Individuals wanting to understand modern marketing principles
• Professionals seeking business growth and branding skills
Course Information
This course explores the principles and practices of modern marketing management.
Learners examine how organisations create value for customers through strategic marketing, branding, market research, customer analysis, and effective communication.
The course also introduces the importance of marketing strategy in supporting organisational growth, competitiveness, and profitability.
By the end of the course, you will understand:
✔ Core marketing principles and strategy
✔ Customer behaviour and market analysis
✔ Branding and value creation
✔ Market segmentation and targeting
✔ Pricing and distribution strategies
✔ Marketing planning and growth strategies
Week 1: Defining Marketing and the Marketing Process
Week 2: Understanding the Marketplace and Consumers
Week 3: Designing a Customer-Driven Marketing Strategy and Marketing Mix
Week 4: Marketing Strategy and Marketing Mix (Continued)
Week 5: Extending Marketing
Week 6: Final Review and Exam Preparation
Week 7: Final Examination
The course is delivered fully online through our provider’s Virtual Learning Platform.
Learning materials include:
• Video lectures
• Self-assessments
• Guided learning activities
• Additional reading materials
• Supplemental study resources
Grade 12 or equivalent qualification.
A certificate will be issued upon successful completion of the course.
Course Fee & Start Dates
Course Dates: Open enrolment
Course Fee: R20 000
Scholarships may be available for qualifying candidates.
Apply For A Scholarship
Build practical marketing and business growth skills for today’s competitive marketplace.