Marketing Management: Unlock the secrets of marketing that turn customer needs into business wins.

Acquire knowledge in the core principles of organisational management and leadership in the workplace

Description

This course teaches the importance of a properly structured and efficiently implemented marketing strategy that will help the organisation achieve its goals and objectives in its target markets. It is intended to help students realise the benefits an organisation can have by creating and delivering value to its customers as well as its stakeholders.

In addition to this, it highlights the importance and application of various tools such as branding, quantitative and qualitative market research, segmentation and targeting, and pricing and distribution, inter alia, that are vital to the organisation to achieve growth and profitability.

Instructional Methods

Lecture, videos, self-assessments, additional reading materials and supplemental resources

Course Content 

Week 1: Defining marketing and the marketing process

Week 2: Understanding the marketplace and consumers

Week 3: Designing a customer-driven marketing strategy and marketing mix

Week 4: Designing a customer-driven marketing strategy and marketing mix
(continued)

Week 5: Extending Marketing

Week 6: Final Review and preparation for the final exam 

Week 7: Final Exam

Certificate

A certificate will be issued upon completion of the course. 

What are the admission requirements?

Grade 12 or equivalent

Course fee and dates