Executive training

All Skills courses will take place at our Sandton Campus

Sandton City Office Towers,
83 Rivonia Rd,
Sandhurst.

Thinking and planning strategically

“Strategy happens through practice”

Learning Outcomes:

At the end of this course, the learner will be able to:

• Identify and apply the key steps in building a strategy.
• Identify the difference between strategic thinking and strategic planning.
• Identify an assortment of tools and techniques that will help them to strategically transform their organisation.
• Identify a number of techniques that will help them to strategically align their organisation.

Strategic marketing management

“Marketing is no longer about the stuff you make, but about the stories you tell.”

Learning Outcomes:

At the end of this course, the learner will be able to:

• Understand a high level overview of the strategic marketing process.
• Perform a customer analysis.
• Perform a competitive analysis.
• Perform an internal analysis which includes market organisation, portfolio analysis and performance analysis.
• Create a marketing plans.
• Create a strategic competitive advantage that can position the company both locally and globally, and
• Implement a marketing plan.

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